![]() ![]() It’s like when I walk in a room and I want to talk about a product that hasn’t been invented yet. Riding back to a nearby hotel in a taxi, Jobs turned to Sculley and said, “Yeah, that’s just how I feel. “The seeds have been planted, and what I do is go out and help plant more seeds and harvest them.” “The world is like a fertile field that’s waiting to be harvested,” Land said. Sitting in Land’s laboratory, Jobs found the great inventor and management thinker in a generous mood. ![]() John Byrne, who worked with Sculley on his book, offers additional details on that meeting and Jobs’ reaction. The Polaroid camera always existed and the Macintosh always existed - it’s a matter of discovery. Both of them said these products have always existed - it’s just that no one has ever seen them before. There was no way to do consumer research on it so I had to go and create it and then show it to people and say now what do you think?”īoth of them had this ability to not invent products, but discover products. It was just as real to me as if it was sitting in front of me before I had ever built one.”Īnd Steve said: “Yeah, that’s exactly the way I saw the Macintosh.” He said if I asked someone who had only used a personal calculator what a Macintosh should be like they couldn’t have told me. Former Apple CEO John Sculley describes a meeting they had years ago and how both Land and Jobs felt that products existed all along - they just needed to discover them.ĭr Land was saying: “I could see what the Polaroid camera should be. One of Steve Jobs’ biggest heroes is Edwin Land, the inventor of Polaroid. ![]()
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